Projects The Lanes

.How to start a cult: be bold, build belonging and grow a devoted followingBrand loyalty is dead. Any business still relying on the outdated idea that customers stay loyal in the face of ever-increasing competition and choice is in trouble. With consumer behaviour shifting, basing your customer relationship on the traditional pillars of price, convenience […]

.Kindness in the workplace: Benefits and barriers How important is kindness to you and your business? Is it a value you hold dear? How is kindness valued? Join us for a lively debate and meet Dr Gillian Sandstrom, senior lecturer in the Psychology of Kindness, who will share her findings from the BBC Kindness Test […]

.By the time children turn five, they’ve asked the question “Why?” 40,000 times, trying to establish how the world works. And yet first education and then employment squash this spirit of curiosity out of us, prizing answers much more highly than questions. Too often, people who ask questions are marginalised for being troublesome, unruly, or […]