Insight: White Paper
Demonstrate thought leadership
Do you want to stand out in your sector?
White papers can be used to show off your thought leadership, as part of your content marketing strategy, or to generate leads.
White Paper
Working alongside you, we’ll research and write a short insight report on a specific topic to help showcase your expertise.
As well as being educational, white papers are designed to engage the reader with your product and the problems it addresses.
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“We wanted to express our thanks to you and the team. The information you have provided is really very helpful – we liked the attention to detail, asking questions about our business idea that really challenge the way we think, keeping a very clear focus on a potential market, excellent data presented from research conducted in a very difficult market. This is a major step forward for us.”
“Joseph was great to work with – professional, informed, friendly, knowledgeable and a great communicator. I found the whole process to be an interesting and useful exercise in understanding my product, the best ways to market it, and some great ideas on the side.”
“We spoke to 27 HR directors that could have bought our product and we had insights from them, written down and audio… I realised that this was the most in-depth understanding of our market. Their guard was down, they were talking to an academic and telling us things that we never even thought of. It blew me away, and changed our approach to marketing.”
“The idea of a research project immediately appealed to us, but we wouldn’t have considered that approach, or had the resources to pull it off, without the team’s help. It got us a foot in the door, directly helped us to reach a range of potential clients, and ultimately grow our business.”
