Five signs of successful marketing in 2023 (for scale-ups)

In this engaging in-person session at the BIPC in Jubilee Library, Joe Lynch, founder of Joe Lynch Consulting will dive into the topic of customer data analysis and how this can help to scale your business.

Intended audience

• Business owners looking to improve their marketing effectiveness
• Business owners looking to invest in more marketing in order to drive growth

Format

• An interactive discussion using live examples of the business owner in attendance
• A combination of pre prepared case studies interspersed with live examples from the room
• A self guided “data discovery” audit of current levels of effectiveness and sophistication

Objectives / takeaways

• An awareness of current levels of marketing sophistication
• An appraisal of the key restrictions to growth or compliance issues
• An awareness of those marketing channels likely to unlock your full growth potential
• A shortlist of new activity to try or current activities to analyse and optimise

Preparation suggested

In order to make this workshop as relevant and useful as possible it helps to work with real life examples. Therefore if attendees are able to provide breakdowns of their current marketing budgets / activities and current performance measures this will be advantageous. This data will not be shared or made public

Our speaker

​Joe Lynch, founder of Joe Lynch Consulting, has over 20 years of industry experience developing business growth and marketing strategies for a wide range of companies. Joe draws on his experience as CEO, MD and Commercial Director to help organisations deliver business plans that drive profitable growth. In particular Joe helps build plans that connect the marketing, technology and commercial strategies into one cohesive and manageable business plan.

Joe is a Fellow of the Chartered Institute of Marketing with a wealth of experience of either creating marketing strategies for new companies or reviewing the effectiveness of current marketing activity. He has a wide network of specialist suppliers to support specific activity – but being truly independent his advice is always independent and unbiased. His ambition is always to become considered as part of your team and not a consultant trying to sell you something.

This workshop is held at the Business & IP Centre (BIPC) on the upper floor at Jubilee Library Brighton. Please arrive 10-15 mins earlier, so we can start the session on time.

Following the event, the BIPC will send you a feedback form which we would be grateful if you could complete to allow us to monitor the success of our events.

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Increase your chances of business success

Business & IP Centre Sussex supports people to start, grow and protect their businesses in Sussex. Come and access our free market research and intellectual property databases and take part in our regular programme of workshops, webinars and networking events.

What if I don’t live / have my business in Sussex?

Find your local BIPC here to find out how they can help you: https://www.bl.uk/business-and-ip-centre/national-network

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FAQs

What is your cancellation policy?

The majority of our events are free, but places are often limited – especially for in-person events, therefore please make sure you cancel your place, if you are unable to attend. You can cancel through your Eventbrite booking or emailing bipc@brighton-hove.co.uk.

Can I attend if I’m not a member of the library?

Absolutely! Any Sussex based business/ person with a business idea is welcome. Though we always recommend joining the library as it’s free and will make accessing our databases, books and publications much easier.

How can I find out about any news & upcoming events?

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